Who we are


Kim Buschert

Kim is a librarian at the University of British Columbia, Okanagan Campus, and is liaison to the Faculty of Management.

Kim helps organize, track and report on project activities for the UBC Wine Industry Collaboration, as outlined in the agreement with Western Diversification. She participates in activities and provides input into the communication and dissemination of outcomes.


Anne-Claire Charpentier

Anne‐Claire is in charge of International Partnerships & Networks at KEDGE Wine & Spirits Academy.

Anne‐Claire holds a Master Degree in Political Sciences from Sciences‐Po Lille (France), a Master Degree in Management from Lille University, a University Diploma in Mandarin Language from Shandong University (China) and a University Diploma of Introduction to Oenology from the prestigious Bordeaux Faculty of Oenology.

Anne‐Claire’s profile and fields of expertise are strongly built on international experience. After she graduated in France, she moved to China where she lived for more than eight years, mostly in the cities of Jinan (Shandong Province) and Wuhan (Hubei Province). Over those eights years in China, she studied Mandarin at the University, worked for a French industrial firm and was an officer in a Chinese Service agency in the field of education. Finally, Anne‐Claire spent four years working for the French Embassy as Head of Campus, France Office in Wuhan (CampusFrance is French National Agency for international promotion of French Higher education).

Anne‐Claire joined KEDGE Business School in 2010 as International Development Manager and has been working closely with Jacques‐Olivier Pesme ever since. She is in charge of developing the Wine & Spirits Academy connections and partnerships across the world and notably in wine‐growing regions. She is also the communication & brand manager for the Academy. Anne‐Claire assists Jacques‐Olivier in monitoring, researching, modeling and business intelligence in his work for the Wine Industry.


Chandel Christie

Chandel is Events Coordinator for the Wine Industry Collaboration and is responsible for planning and producing each Wine Industry Collaborative, Wine Leaders Forum and meetings in between. She has experience managing everything from intimate educational dinners, to large-scale public runs, to national award-winning galas. Her focus on participant experience and attention to detail ensure seamless execution every time.


Dr. Malida Mooken

Malida is a postdoctoral fellow at the University of British Columbia, Faculty of Management. She holds an MSc in Economic Competitiveness and International Business from the University of Birmingham, UK and a PhD in Management from the University of Stirling, UK.

Her work in the wine industry project is especially focused on understanding and analysing strategic issues that emerge out of the interactions amongst academics, industry actors, policy-makers, and others. She also contributes to the overall process of the project, including the development of appropriate methods and methodologies.

More generally, her research interests are related to the development of individual and collective capabilities, regional economic strategies and qualitative methods of inquiry in real-time. Her research activities provide particular contexts and opportunities to explore critical concerns about the roles and responsibilities of university academics in societies.


Dr. Jacques-Olivier Pesme

Jacques-Olivier is Director of the Wine & Spirits Management Academy at KEDGE Business School in Bordeaux, France. He specializes in the business of wine and development of wine regions.


Dr. Roger Sugden

Roger is Dean of UBC's Faculty of Management on the Okanagan campus, and is Director of the Regional Socio-Economic Development Institute of Canada (RSEDIC).


Marcela is a Research Associate at UBC’s Faculty of Management. She is a team member on the UBC Wine Industry Collaboration. Her role in the project focuses on three areas: contributing to the process, organization and strategic implementation of project activities; helping to develop creative arenas that stimulate participants to engage and inquire; assisting with research and research presentations, notably on the role of academics and universities.

Marcela was previously a professor at the National University of Mar del Plata, in the field of English as a Foreign Language, and worked in academic administration coordinating research and teaching projects at the University of Birmingham, England, and the University of Stirling, Scotland. Her experience has entailed inputs into a wide set of projects, including seminars, conferences, workshops, festivals, graduate schools, short courses and research. A major feature has been the focus on establishing and nurturing relations with colleagues in international and local networks. A significant aspect of the latter has included contributions to multi-lingual research and learning activities, and to project funding applications.

Marcela is also an artist. In that capacity, she has curated and contributed to research-based exhibitions as part of outreach activities in Canada, the UK, Italy and Argentina.