Posts by Kim Buschert

UBC launches report about BC wine territory identity

Researchers at UBC have released a report, BC Wine Territory Identity, presenting findings from their work with the wine industry across the province. The authors invite the industry to act on the report, using it to stimulate a rich conversation about some of the challenges they face. Read the full release

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BC Wine Region Explores Its Identity

In collaboration with The Innovation School, The Glasgow School of Art (Scotland), and Plia Productions, we have launched a video documenting our work with entrepreneurs from across the province to discover and define the identity of the B.C. wine region. Full version on our Identity page

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Wine Leaders Forum 2018

From March 4-7, 2018 wine leaders gathered in Naramata, BC for the 5th annual Wine Leaders Forum. This year’s theme was BC’s wine identity: Looking to the future. As a first this year, participants were able to register for a single-day session on March 5, which continued the conversation about a regional identity to represent…

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Workshops Nov 27-30 on the identity of the BC wine region

Identity is a key part of how a wine region becomes recognizable and successful. As competition from other regions increases, BC wineries will need to secure domestic market share, and bring new consumers to BC. Wine leaders from across the province are invited to share your views on an identity that represents you at home…

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Exploring the identity of BC wine territory

Exhibition at wineries and Penticton Public Library encourages discussion and dialogue. After being launched at the Wine Leaders Forum and having toured wineries across BC, Refractions: Appreciating the British Columbia wine territory is displayed from 11 September to 30 November 2017 at Penticton Public Library. It aims to encourage residents and visitors to explore the identity…

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BC wine leaders met in Naramata April 23rd to 26th

The 4th annual UBC-KEDGE Wine Leaders Forum met in Naramata, with a theme of Global recognition of the British Columbia wine region: How do you get collectively organized? Participants discussed the latest global market data, strategies of organizing and the future of the industry. Additionally they considered the visual exhibition, Refractions: Appreciating the BC wine territory.

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Global Markets Focus of UBC and BC Wine Industry Collaboration

An innovative partnership between the University of British Columbia and BC’s wine industry has received $630,000 from Western Economic Diversification Canada to help strengthen cooperation in the industry, enhance export readiness and develop global identity. Read Full Story here… Global Markets Focus of UBC and BC Wine Industry Collaboration

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Cheers to BC wine

Wine enthusiasts and oenophiles across the province have something to raise a glass to, as the BC wine industry is receiving a bit of a boost. Cheers to BC Wine

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