Who we are


Kim Buschert

Kim is a librarian at the University of British Columbia, Okanagan Campus, and is liaison to the Faculty of Management.

Kim helps organize, track and report on project activities for the UBC Wine Industry Collaboration, as outlined in the agreement with Western Diversification. She participates in activities and provides input into the communication and dissemination of outcomes.


Dr. Malida Mooken

Malida is a postdoctoral fellow at the University of British Columbia, Faculty of Management. She holds an MSc in Economic Competitiveness and International Business from the University of Birmingham, UK and a PhD in Management from the University of Stirling, UK.

Her work in the wine industry project is especially focused on understanding and analysing strategic issues that emerge out of the interactions amongst academics, industry actors, policy-makers, and others. She also contributes to the overall process of the project, including the development of appropriate methods and methodologies.

More generally, her research interests are related to the development of individual and collective capabilities, regional economic strategies and qualitative methods of inquiry in real-time. Her research activities provide particular contexts and opportunities to explore critical concerns about the roles and responsibilities of university academics in societies.


Dr. Jacques-Olivier Pesme

Jacques-Olivier specializes in the business of wine and development of wine regions with the University of British Columbia and the University of Adelaide.


Dr. Roger Sugden

Roger is Dean of UBC's Faculty of Management on the Okanagan campus, and is Director of the Regional Socio-Economic Development Institute of Canada (RSEDIC).


Marcela is a Research Associate at UBC’s Faculty of Management. She is a team member on the UBC Wine Industry Collaboration. Her role in the project focuses on three areas: contributing to the process, organization and strategic implementation of project activities; helping to develop creative arenas that stimulate participants to engage and inquire; assisting with research and research presentations, notably on the role of academics and universities.

Marcela was previously a professor at the National University of Mar del Plata, in the field of English as a Foreign Language, and worked in academic administration coordinating research and teaching projects at the University of Birmingham, England, and the University of Stirling, Scotland. Her experience has entailed inputs into a wide set of projects, including seminars, conferences, workshops, festivals, graduate schools, short courses and research. A major feature has been the focus on establishing and nurturing relations with colleagues in international and local networks. A significant aspect of the latter has included contributions to multi-lingual research and learning activities, and to project funding applications.

Marcela is also an artist. In that capacity, she has curated and contributed to research-based exhibitions as part of outreach activities in Canada, the UK, Italy and Argentina.