About Us


Since Fall 2012, we have engaged with the British Columbia wine industry through face-to-face relationship building to learn more about its context and needs.

As a result, we established the annual UBC-KEDGE Wine Leaders Forum in 2014.  The Forum is designed to offer a safe, yet challenging retreat-style arena that brings together wine producers, international wine management expertise, government representatives, and other concerned parties.

Both industry and government have recognized our valuable role in stimulating open participation, free expression and collective learning. This has led to the development of the project, Position the British Columbia wine industry for international growth, with support from Western Economic Diversification Canada.


UBC collaborates with French partners to support BC wine industry

October 15, 2015

With the international wine industry constantly changing, wineries in British Columbia are facing tougher competition at home and abroad...

Position the British Columbia wine industry for international growth

Building on these developments, Western Economic Diversification Canada is providing $630,000 funding, matched by industry and UBC for a total of $1.3M, originally over three years (2015-2018), and now extended to  to the end of March 2019, to enable the Regional Socio-Economic Development Institute of Canada to support the emergence of British Columbia as a globally recognized wine region.

The current action areas for the project focus on:

  • Models of organization for the wine industry
  • Wine labelling and presentation
  • Identity of the industry
  • Experience from international trade shows

We organize the Wine Leaders Forum, task forces, and collaboratives for the industry to interact, debate, share knowledge, and learn from each other and from international experiences.

Global markets focus of UBC and BC wine industry collaboration

July 27, 2015

An innovative partnership between the University of British Columbia and BC’s wine industry has received... 

The global wine market shows major potential for an emerging wine region to offer premium and super premium wines. A significant international presence for the British Columbia wine industry is critical to maintaining domestic success.

Building the industry’s capacity in terms of cooperation, quality and identity—the three pillars of a wine region’s international competitiveness—will increase penetration in international markets and secure domestic market share.