The UBC-KEDGE Partnership

The UBC-KEDGE Wine Industry Collaboration is a partnership between UBC’s Faculty of Management and Regional Socio-Economic Development Institute of Canada (Okanagan, British Columbia, Canada), and KEDGE Business School (Bordeaux, France).

We work closely with the British Columbia wine industry to address its strategic concerns.

We aim to support the development of the industry by focusing on the three critical characteristics of a successful wine region: cooperation, identity and quality. Our objective is to contribute to the sustainable socio-economic development of the region, leading to new levels of wealth creation, employment, and the wellbeing of citizens.

We offer independent and respectful arenas to reflect and deliberate, share different perspectives, explore ideas and find ways forward.  Discussion and deliberation in the arenas are based on reason and evidence.


Decker_shadow_mini (3)

Image courtesy of National Gallery of Art, Washington. Joseph Decker, Grapes, c. 1890/1895


Image courtesy of National Gallery of Art, Washington. Jacques Callot (1592 - 1635), Bunch of Grapes.

The Western Economic Diversification Supported Project

Our project, Position the British Columbia Wine Industry for International Growth is a three-year initiative, supported by Western Economic Diversification. It builds on the development of the UBC-KEDGE partnership to support the emergence of British Columbia as a globally recognized wine region.


Science of wine at BC Pinot Noir Celebration

By Kim Buschert | August 12, 2019

UBC researchers are working with members of the industry to explore innovative solutions that can assist the growing region. The Faculty of Management is also coordinating a free public session with the Irving K Barber School of Arts and Sciences around the science of wine on Aug. 17.  The session will be held in conjunction…

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UBC launches report about BC wine territory identity

By Kim Buschert | October 26, 2018

Researchers at UBC have released a report, BC Wine Territory Identity, presenting findings from their work with the wine industry across the province. The authors invite the industry to act on the report, using it to stimulate a rich conversation about some of the challenges they face. Read the full release

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UBC-KEDGE / Plia Productions film nominated for Oenovideo Festival 2018

By Kim Buschert | May 29, 2018

We are pleased to announce that our film, BC Wine Region: A Territory Exploring Its Identity will be screening as part of the Official Selection of the International Festival Oenovideo 2018, from 28 June to 1st July, 2018 in Epernay, France. Winning films will be announced Sunday, July 1st. View the film and learn more…

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