The UBC-KEDGE Partnership

The UBC-KEDGE Wine Industry Collaboration is a partnership between UBC’s Faculty of Management and Regional Socio-Economic Development Institute of Canada (Okanagan, British Columbia, Canada), and KEDGE Business School (Bordeaux, France).

We work closely with the British Columbia wine industry to address its strategic concerns.

We aim to support the development of the industry by focusing on the three critical characteristics of a successful wine region: cooperation, identity and quality. Our objective is to contribute to the sustainable socio-economic development of the region, leading to new levels of wealth creation, employment, and the wellbeing of citizens.

We offer independent and respectful arenas to reflect and deliberate, share different perspectives, explore ideas and find ways forward.  Discussion and deliberation in the arenas are based on reason and evidence.

 

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Image courtesy of National Gallery of Art, Washington. Joseph Decker, Grapes, c. 1890/1895

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Image courtesy of National Gallery of Art, Washington. Jacques Callot (1592 - 1635), Bunch of Grapes.

The Western Economic Diversification Supported Project

Our project, Position the British Columbia Wine Industry for International Growth is a three-year initiative, supported by Western Economic Diversification. It builds on the development of the UBC-KEDGE partnership to support the emergence of British Columbia as a globally recognized wine region.

Latest

UBC-KEDGE / Plia Productions film nominated for Oenovideo Festival 2018

By Kim Buschert | May 29, 2018

We are pleased to announce that our film, BC Wine Region: A Territory Exploring Its Identity will be screening as part of the Official Selection of the International Festival Oenovideo 2018, from 28 June to 1st July, 2018 in Epernay, France. Winning films will be announced Sunday, July 1st. View the film and learn more…

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BC Wine Region Explores Its Identity

By Kim Buschert | April 20, 2018

In collaboration with The Innovation School, The Glasgow School of Art (Scotland), and Plia Productions, we have launched a video documenting our work with entrepreneurs from across the province to discover and define the identity of the B.C. wine region. Full version on our Identity page

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Work of UBC-KEDGE Task Force on Labelling and Presentation highlighted in Business in Vancouver

By Kim Buschert | April 12, 2018

A recent Business in Vancouver article discusses new CFIA labelling regulations intended to provide greater clarity for consumers of Canadian wines. In it, the author notes that the 2015-16 work of the labelling task force led to a key meeting in Penticton, which in turn resulted in CFIA consultation and, in March 2018, an announcement…

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