The UBC-KEDGE Partnership
The UBC-KEDGE Wine Industry Collaboration is a partnership between UBC’s Faculty of Management and Regional Socio-Economic Development Institute of Canada (Okanagan, British Columbia, Canada), and KEDGE Business School (Bordeaux, France).
We work closely with the British Columbia wine industry to address its strategic concerns.
We aim to support the development of the industry by focusing on the three critical characteristics of a successful wine region: cooperation, identity and quality. Our objective is to contribute to the sustainable socio-economic development of the region, leading to new levels of wealth creation, employment, and the wellbeing of citizens.
We offer independent and respectful arenas to reflect and deliberate, share different perspectives, explore ideas and find ways forward. Discussion and deliberation in the arenas are based on reason and evidence.
Image courtesy of National Gallery of Art, Washington. Joseph Decker, Grapes, c. 1890/1895
Image courtesy of National Gallery of Art, Washington. Jacques Callot (1592 - 1635), Bunch of Grapes.
The Western Economic Diversification Supported Project
Our project, Position the British Columbia Wine Industry for International Growth is a three-year initiative, supported by Western Economic Diversification. It builds on the development of the UBC-KEDGE partnership to support the emergence of British Columbia as a globally recognized wine region.