The UBC-KEDGE Partnership

The UBC-KEDGE Wine Industry Collaboration is a partnership between UBC’s Faculty of Management and Regional Socio-Economic Development Institute of Canada (Okanagan, British Columbia, Canada), and KEDGE Business School (Bordeaux, France).

We work closely with the British Columbia wine industry to address its strategic concerns.

We aim to support the development of the industry by focusing on the three critical characteristics of a successful wine region: cooperation, identity and quality. Our objective is to contribute to the sustainable socio-economic development of the region, leading to new levels of wealth creation, employment, and the wellbeing of citizens.

We offer independent and respectful arenas to reflect and deliberate, share different perspectives, explore ideas and find ways forward.  Discussion and deliberation in the arenas are based on reason and evidence.


Decker_shadow_mini (3)

Image courtesy of National Gallery of Art, Washington. Joseph Decker, Grapes, c. 1890/1895


Image courtesy of National Gallery of Art, Washington. Jacques Callot (1592 - 1635), Bunch of Grapes.

The Western Economic Diversification Supported Project

Our project, Position the British Columbia Wine Industry for International Growth is a three-year initiative, supported by Western Economic Diversification. It builds on the development of the UBC-KEDGE partnership to support the emergence of British Columbia as a globally recognized wine region.


Exploring the identity of BC wine territory

By Kim Buschert | July 21, 2017

Exhibition at wineries and Penticton Public Library encourages discussion and dialogue. After being launched at the Wine Leaders Forum and having toured wineries across BC, Refractions: Appreciating the British Columbia wine territory is displayed from 11 September to 30 November 2017 at Penticton Public Library. It aims to encourage residents and visitors to explore the identity…

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BC wine leaders met in Naramata April 23rd to 26th

By Kim Buschert | April 26, 2017

The 4th annual UBC-KEDGE Wine Leaders Forum met in Naramata, with a theme of Global recognition of the British Columbia wine region: How do you get collectively organized? Participants discussed the latest global market data, strategies of organizing and the future of the industry. Additionally they considered the visual exhibition, Refractions: Appreciating the BC wine territory.

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Global Markets Focus of UBC and BC Wine Industry Collaboration

By Kim Buschert | December 27, 2015

An innovative partnership between the University of British Columbia and BC’s wine industry has received $630,000 from Western Economic Diversification Canada to help strengthen cooperation in the industry, enhance export readiness and develop global identity. Read Full Story here… Global Markets Focus of UBC and BC Wine Industry Collaboration

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